afaqs! news bureau

Mindshare rejigs senior management

Prashant Modi will be elevated to COO while Rohan Lightfoot appointed as CGO - Asia Pacific.

Mindshare rejigs senior management

Prashant Modi and Rohan Lightfoot

Mindshare, the global media agency network, announced two leadership changes to its top management. Prashant Modi will be elevated as chief operating officer (COO) - Asia Pacific while Rohan Lightfoot has been appointed as the chief growth officer (CGO) at Mindshare - Asia Pacific. Both Modi and Lightfoot will be based at the agency’s regional office in Singapore.

Modi has been with the agency and GroupM for over 16 years. He has been working across both GroupM and Mindshare in India and Singapore.

Speaking on his elevation, Modi says, “Sixteen years with Mindshare and it still is a dream place to work with great colleagues and clients. Mindshare has always provided an open atmosphere to fuel personal growth, and I am looking forward to contribute to our achievements and growing our business further.”

Previously, Modi was chief commercial officer (CCO) for Mindshare in Asia Pacific. He will take on the broader responsibility of managing the Singapore hub. Further, he will be working with Mindshare Asia Pacific CEO Amrita Randhawa on future proofing the overall company structure and offering.

On the other hand, Lightfoot in his new role will be responsible for developing high growth opportunities for new and existing clients with an emphasis on new products, innovation and digitisation. He has over 20 years of experience, across the region – Singapore, China, the US and the UK. Most recently, Lightfoot was with Isobar working on clients such as Pernod Ricard, Adidas, Yum!, Unilever and Coca Cola.

Speaking about his new role, Lightfoot says, “I am so excited to be taking on this new role. It’s a perfect fit for my experience and passion. The challenge of keeping the world’s leading media agency always ahead was impossible to turn down. I’m already loving being part of the team that Amrita (Randhawa) is building.”

Commenting on the appointments, Randhawa says, “There are a few people who care about our people and our company as much as Prashant (Modi). He is the beating heart of Mindshare and one of our absolutely finest minds. I am delighted that this role is going to give him the canvas he deserves to make an even bigger impact on our organization and on our people.”

Randhawa adds, “Rohan (Lightfoot) has been on my must-hire list for years. He has a blend of creative, media and digital craft experience as well as working on some of the region’s biggest accounts. He understands the changes that the agency needs to deliver in order to continue to be a valued partner for our clients.”