afaqs! news bureau

Leo Burnett wins

Cardekho is a platform which connects the buyers with their dream cars.

Leo Burnett India, a part of the Publicis Groupe, has today added another account to its client roster –, India’s leading auto site that helps users buy/sell cars in the most efficient and hassle-free way.

Leo Burnett wins
Dheeraj Sinha

On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said, “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

Gaurav Mehta, CMO, Girnarsoft - “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.

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