The agency topped the WARC Effective 100 list of creative agencies. And campaign 'Let's make viral products instead!' for Carvaan crafted by The Womb Mumbai topped the list of top campaigns.
While India figured in the third position in the WARC Effective 100 list of top countries, four of its agencies figured in the list of top creative agencies. The list of creative agencies was topped by McCann Worldgroup New Delhi and followed by Ogilvy Mumbai at number two, The Womb at number eight and McCann Worldgroup Mumbai at number twenty-five.
Also, the list of top campaigns was topped by 'Let's make viral products instead!' for Carvaan by The Womb Mumbai. The campaign is followed by ten other Indian campaigns that figured in the top campaigns list of WARC.
Here is a list of Indian campaigns that figured in the WARC Effective 100 list:
Commenting on the win Prasoon Joshi, chairman, McCann Worldgroup Apac, CEO and CCO, McCann Worldgroup India, says "It's a great honour for McCann New Delhi to be recognised as the most effective agency in the WARC Effective 100 Rankings. We not only build our clients' brands but also help make a positive social impact. We create content to keep pace with the constantly changing lives and behaviours of our consumers. The effectiveness awards are a testimony to the collaborative vision at McCann and the confluence of local expertise and global learnings."
With the Carvaan's campaign's making to the top, Vikram Mehra, CEO, Saregama India, says, “The commercial and critical success of Carvaan is a testament to our belief that the key to innovation is listening to our customers. We are proud to have The Womb as our strategic partners in this successful journey.”
Navin Talreja and Kawal Shoor, co-founding Partners, The Womb, say, “We took on an almost terminal business challenge in the first year of starting our agency. We helped the client meet it, and beat it with a product innovation, that too for an innovation-phobic elderly audience! This has been such a once-in-a-lifetime experience. What more can we ask for after this recognition, except that we must now move on...to the next big thing!”