Brands have always loved the Hindu-Muslim theme...

Yet, Surf Excel got unfairly trolled. Here's a quick listicle of some memorable ads about religious harmony between Hindus and Muslims. Some of them are about India and Pakistan.

Recently, after an unfortunate turn of events, HUL's Holi-themed advert for detergent brand Surf Excel ran into a digital fire. Why? Because it was based on Hindu-Muslim harmony. And because Twitter has become a playground for trolls.

We take a quick look at some memorable ads from the past, recent and remote, that are based on the same theme - religious harmony between these two religious communities.

KBC's Neighbourhood ad

Brooke Bond Red Label's Shree Ganesh Apnepan Ka ad

Brooke Bond Red Label's Swad Apnepan Ka ad

Google India's Reunion ad

Closeup's #FreeToLove campaign

ALSO READ:Learning from Surf Excel's social media fire