The account was won post multi-agency pitch.
Mobile Premier League, colloquially known as MPL, is a mobile gaming platform that allows users to play online games like Cricket, Pool, Bike Racing, etc. winning them bumper incentives. Having recently signed Virat Kohli as its brand ambassador, MPL is bound to get its unfair share of attention when coupled with creatively strong communication.
Talking about appointing Lowe Lintas, Sai Srinivas, Director, Mobile Premier League said "We went through a long multi-agency pitch before finalising on Lowe Lintas as their campaign idea resonated very well with our brand and their team understood our core consumer really well. The projected growth in the mobile gaming sector is massive and with Lowe Lintas as our partner, we are confident of growing even faster."
Elated about the win, Hari Krishnan, President, Lowe Lintas said "Launching brands is something that Lowe Lintas has consistently done successfully and that is what we intend to do with MPL, an exciting platform that democratizes fame & fortune. Mobile gaming is a very fast growing and dynamic category and we are excited to be a part of this journey with MPL.
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The account will be handled by the agency's Bangalore office.