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Over the years, the brand has banked heavily on their Bollywood heavyweights - Akshay Kumar, Salman Khan and Ranveer Singh. As the account moves to Lowe Lintas, here's a quick throwback to the brand's memorable campaigns over the years...
As we reported the change of hands on March 29, we thought it would be a good idea to showcase some of the brand's winning campaigns thus far, to mark the shift.
Over the years, the 1977-born Coca-Cola brand has managed to stick to its adventurous, macho stance. Here we reminisce about the over four-decade-long journey of the brand.
ALSO READ: Thums Up: Introducing the 'Toofani' Good Samaritan
From Bollywood biggies, i.e. Akshay Kumar, Salman Khan and Ranveer Singh to an old Thums Up commercial featuring legendary Indian batsman Sunil Gavaskar and India's then head coach, Ravi Shastri, here's a look at the ads that made it to the afaqs! list...
The Chase For Thunder Begins starring Ranveer Singh
Yeh Toofani Hota Kaun Hai? starring Ranveer Singh
Salman Khan starrer 2013 ad WhirlWind
Taste The Thunder TVC starring Akshay Kumar
Thums Up'S 1985 ad starring Sunil Gavaskar, Ravi Shastri, Sandeep Patil