The initiative is part of Publicis India's #AllEqual campaign, designed to draw attention to the existing gender pay gap in the industry - and to take a stand against it.
Publicis Communications India and Publicis Media India were recently certified as equal pay organisations by KPMG. Publicis India's Twitter profile posted a group photo of its top executives dressed like the opposite gender. Check out the visuals - they're pretty telling. The campaign was crafted by Leo Burnett India; the creative team is led by Rajdeepak Das, the agency's chief creative officer and managing director.
The Twitter post reads: "Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all."
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Creative: Rajdeepak Das, Vikram Pandey, Sonal Chhajerh, Neel Roy, Tinna Rajput, Kristoff Oliveira
Management: Surbhi Gupta, Neeti Nayak, Myra Fernandes, Rohan Mitra, Hemal Thakkar
Studio Team: Bhagwan Dagre, Rajendra Raut Vijay Kesarkar, Prashant Surve, Dilip Rahate, Hemant Kathe, Sanjay Ghosalkar and Mahesh Rane