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The initiative is part of Publicis India's #AllEqual campaign, designed to draw attention to the existing gender pay gap in the industry - and to take a stand against it.
Publicis Communications India and Publicis Media India were recently certified as equal pay organisations by KPMG. Publicis India's Twitter profile posted a group photo of its top executives dressed like the opposite gender. Check out the visuals - they're pretty telling. The campaign was crafted by Leo Burnett India; the creative team is led by Rajdeepak Das, the agency's chief creative officer and managing director.
The Twitter post reads: "Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all."
All Equal:
Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all. pic.twitter.com/otqWupJ3oE
— Publicis India (@PublicisIndia) April 17, 2019
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Saurabh Varma, CEO, Publicis Communications
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Rajdeepak Das, Chief Creative Officer, Leo Burnett
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Adityan Kayalakal, Market Acceleration Lead - India, Publicis
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Amaresh Godbole, CEO Digitas India
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Ameya Joshi, Leader - HR, Law & Kenneth, Saatchi & Saatchi
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Anupriya Acharya, Chief Executive Officer, Publicis Media India
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Chahna Rupani, Head of Prodigious India
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Gandhali Karnik, Creative Director, Indigo Consulting
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Nikhil Lodaya, Vice President, MSL India
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Prasanna Kulkarni, head of creative, Indigo Consulting
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Sandhya Srinivasan, Managing Partner and Chief Strategy Officer, L&K, Saatchi & Saatchi
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Sejal Shah, Managing Partner and Head of Publicis Media India
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Rakesh Hinduja, COO, Leo Burnett West, India
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Srija Chatterjee, Managing Director, Publicis Worldwide
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Surbhi Gupta, Chief Talent Officer, Publicis Groupe South Asia
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Tanmay Mohanty, Group CEO, Zenith & Performics, Resultrix India
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Vaishnavi Murali, Associate Vice President and lead publicis Consultants Asia
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Vandana Verma, Executive Director, Arc Worldwide
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Credits:
Creative: Rajdeepak Das, Vikram Pandey, Sonal Chhajerh, Neel Roy, Tinna Rajput, Kristoff Oliveira
Management: Surbhi Gupta, Neeti Nayak, Myra Fernandes, Rohan Mitra, Hemal Thakkar
Studio Team: Bhagwan Dagre, Rajendra Raut Vijay Kesarkar, Prashant Surve, Dilip Rahate, Hemant Kathe, Sanjay Ghosalkar and Mahesh Rane