Why are Publicis executives cross-dressing?

The initiative is part of Publicis India's #AllEqual campaign, designed to draw attention to the existing gender pay gap in the industry - and to take a stand against it.

Publicis Communications India and Publicis Media India were recently certified as equal pay organisations by KPMG. Publicis India's Twitter profile posted a group photo of its top executives dressed like the opposite gender. Check out the visuals - they're pretty telling. The campaign was crafted by Leo Burnett India; the creative team is led by Rajdeepak Das, the agency's chief creative officer and managing director.

The Twitter post reads: "Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all."

All Equal:

Publicis Communications India & Publicis Media India are proud certified equal pay organisations and we are committed to building a strong, inclusive and diverse workforce with equal opportunities for all. pic.twitter.com/otqWupJ3oE

— Publicis India (@PublicisIndia) April 17, 2019

Saurabh Varma, CEO, Publicis Communications

Rajdeepak Das, Chief Creative Officer, Leo Burnett

Adityan Kayalakal, Market Acceleration Lead - India, Publicis

Amaresh Godbole, CEO Digitas India

Ameya Joshi, Leader - HR, Law & Kenneth, Saatchi & Saatchi

Anupriya Acharya, Chief Executive Officer, Publicis Media India

Chahna Rupani, Head of Prodigious India

Gandhali Karnik, Creative Director, Indigo Consulting

Nikhil Lodaya, Vice President, MSL India

Prasanna Kulkarni, head of creative, Indigo Consulting

Sandhya Srinivasan, Managing Partner and Chief Strategy Officer, L&K, Saatchi & Saatchi

Sejal Shah, Managing Partner and Head of Publicis Media India

Rakesh Hinduja, COO, Leo Burnett West, India

Srija Chatterjee, Managing Director, Publicis Worldwide

Surbhi Gupta, Chief Talent Officer, Publicis Groupe South Asia

Tanmay Mohanty, Group CEO, Zenith & Performics, Resultrix India

Vaishnavi Murali, Associate Vice President and lead publicis Consultants Asia

Vandana Verma, Executive Director, Arc Worldwide

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Credits:

Creative: Rajdeepak Das, Vikram Pandey, Sonal Chhajerh, Neel Roy, Tinna Rajput, Kristoff Oliveira

Management: Surbhi Gupta, Neeti Nayak, Myra Fernandes, Rohan Mitra, Hemal Thakkar

Studio Team: Bhagwan Dagre, Rajendra Raut Vijay Kesarkar, Prashant Surve, Dilip Rahate, Hemant Kathe, Sanjay Ghosalkar and Mahesh Rane