The brand alignment decision was made without going through the pitch process.
Prayagh Nutri Products has appointed L&K Saatchi & Saatchi as its strategy and creative partner. Prior to this, Lavian did not have any agency relationship. The brand alignment decision was made without going through the pitch process.
Vinod Lalwani, Executive Director, Prayagh Nutri Products, a food technologist himself and the man behind the development of the wide portfolio of products. He said, “Although we are not a legacy brand, our major strength is to deliver a delightful consumer experience through creating innovative products. My mission is simple, sweeten the world and remove all its bitterness through the Lavian experience.
We are extremely delighted to have L&K Saatchi & Saatchi on board as our integrated brand partner. This partnership will help us to provide the necessary push to compete with all the big and well-established bands in the country. Ultimately, we want the consumer to win”
Anil S. Nair, CEO and Managing Partner, L&K Saatchi & Saatchi India, said, “Since that start of the brand journey, Brand Lavian has proven our belief of ‘Nothing is Impossible’ on brands and business hold true yet again. We are equally excited to be a part of this journey of Lavian’s growth story as it stakes its claim as a powerhouse in the Indian confectionery market.”