afaqs! news bureau

A look at the winners of Ad Club's Marquees 2019

The Ad Club wrapped up the third edition of their Marquees awards 2019, under the stars, at Kala Ghoda in Mumbai.

The Advertising Club today announced the winners of the third edition of India’s premiere marketing awards - Marquees 2019 presented by Zee and powered by COLORS. The event was hosted at the iconic Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, formerly the Prince of Wales Museum of Western India.

The entries at this year’s MARQUEES were adjudged by a jury chaired by industry veterans like Harsh Goenka, Chairman - RPG Enterprise along with category experts like Neil George, Managing Director - NIVEA India Private Limited; Agnello Dias, CCO & Co-Founder - Taproot Dentsu; CVL Srinivas, Country Manager, India – WPP; and Naveen Chopra, Senior Advisor - TPG Capital India.

The winners are...

Winners at Marquees 2019
Winners at Marquees 2019

Speaking about winning the MARQUEES Partho Dasgupta, President, The Advertising Club said that “The MARQUEES have been instituted to celebrate great work done by brands and inspire the young marketing minds to push the envelope, experiment and deliver on ideas that can emerge as category gamechangers. In just a short span of 3 years the awards have already established its eminence as being a benchmark of innovation and superior performance in the category.”

The five winners of the 7 special categories were:

A look at the winners of Ad Club's Marquees 2019

For the awards, The Ad Club (TAC) partnered with Kantar to design a ranking mechanism to recognise marketing excellence of brands across a few generic and special categories. The selection process consisted of three steps to choose the nominees for each category of awards. The first step was to shortlist the brands based on brand performance, which was followed by incorporating additional evaluation measures that were then combined to give the jury a complete picture.

Kantar’s methodology combined the background research and Brand shortlisting through the desk research, Syndicated reports and other industry reports to arrive at 10-12 top performing brands in each category based on size and growth. Besides the product performance, for each shortlisted brand, information related to brand communication, spends and distribution was also gathered for further assessment.