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Advertising

ASCI's Manisha Kapoor joins the executive committee of the International Council for Advertising Self-Regulation

She will play a leadership role on the committee till 2023.

Manisha Kapoor, the secretary-general of Advertising Standards Council of India (ASCI) has been appointed to the executive committee of the International Council for Advertising Self-Regulation (ICAS).

ICAS, as per its website, is a global platform promoting responsible ads through the effective implementation of self-regulatory standards.

Until April this year, ASCI served on the executive committee as a member for a two-year term. Now, Kapoor will play a leadership role on the committee till 2023.

In her role as part of the ICAS leadership team, Manisha will take forward the agenda of self-regulation globally. Some priority areas of ICAS for the next couple of years are:

●To promote advertising self-regulation as an optimal mechanism for consumer protection

●To strengthen ICAS as a global alliance

●To facilitate knowledge sharing among SROs to establish best practices

●To support emerging SROs across the globe

●To monitor global trends in the advertising ecosystem that impact self-regulation

●Work closely with established and emerging digital platforms to make the online space more transparent and fairer for consumers

Kapoor said “This appointment is a recognition of ASCI’s growing global standing and influence in the narrative of responsible advertising, as well as the importance of Indian advertising industry itself at a global level. This offers us a chance to exchange learnings and best practices. With the Indian advertising industry evolving fast and digitalisation boosting growth, ASCI’s leadership of the ICAS executive committee will add new perspectives to the agenda of responsible advertising.”