Ayushmann Khurrana turns 'Mr. Vacaywala' in new Agoda campaign to combat stress

Digital travel platform Agoda has launched its latest India campaign, ‘Escape the Stress, See The World For Less’, featuring Bollywood superstar Ayushmann Khurrana in an exciting double role. The campaign highlights the increasing need for frequent breaks in today's fast-paced world and positions Agoda as the go-to travel solution for affordable getaways.

However, frequent travel can be financially challenging. Agoda addresses this by offering affordable travel options across over 5 million holiday properties in India and abroad.

In the new TV commercial, Ayushmann Khurrana takes on dual roles. He is first seen as an overworked employee before appearing in the role of the charismatic "Chief Wellness Officer" Mr. Vacaywala, who provides the perfect solution: stress-free travel with Agoda. The ad cleverly showcases how Agoda’s competitive prices make frequent escapes possible, allowing people to refresh and recharge.

Ayushmann Khurrana shared, “Between juggling jam-packed schedules and marathon days on set, I could definitely use a Mr. Vacaywala in my life. Playing this character for Agoda's campaign was a blast, and it was a fun reminder that we all need to hit pause and recharge every now and then.”

Gaurav Malik, country director India at Agoda shared, "Ayushmann brings a unique charm to this campaign, embodying the essence of what Agoda stands for – making travel fun as well as stress-free and affordable. And the message of his ‘Mr. Vacaywala’ persona rings true. When we surveyed 2025 travel motivations, 80% of Indian respondents gave relaxation as the prime reason to travel, so we’re excited to see how the ‘take a break from stress’ message will appeal to Indian travelers."

As Agoda continues to expand its presence in the Indian market, this campaign is set to connect with consumers seeking hassle-free, budget-friendly travel options. Agoda teamed up with creative agency Ogilvy to bring this vision to life. The campaign will reach audiences on both television and digital channels.