afaqs! news bureau

Bang in the Middle is DLF Mall of India’s new creative agency

Bang in the Middle has been appointed by DLF Mall of India as its creative agency. The agency has been tasked to create consumer campaigns which will further steer the vision of an already aggressive brand.

On appointment of the new Creative team, Harshavardhan Chauhan, Central Marketing Head, DLF Shopping Malls said, “We are pleased to appoint Bang in the Middle as our creative partners. Working with fresh minds and young professionals will contribute to enhance our campaigns and explore new horizons that engage consumers and highlight the brand messaging efficiently.”

Speaking about the development, Naresh Gupta, Managing Partner, Bang in the Middle, said, “We are delighted to be partnered with DLF Mall of India. We believe the role of a creative agency is essential in building consumer-centric campaigns. With a fresh outlook and creativity, we are confident of adding value to the representation of campaign ideas.”

Bang in the Middle has already rolled out two big campaigns for DLF Mall of India and now gearing up to release wedding event campaign by end of the month.