afaqs! news bureau

BBDO India wins creative mandate for Pagarbook

The account was won following a multi-agency pitch and will be handled through BBDO India’s Delhi and Bangalore offices.

BBDO India is the chosen agency to manage the integrated creative mandate for PagarBook. PagarBook offers an employee management system. It is a tool which helps SMEs manage Payroll and Attendance of staff. PagarBook has over 4 million SMEs registered on the platform, who use the app to resolve their staff management challenges.

To help achieve their objective which is to drive visibility for PagarBook in its efforts to reach 10 million registered users, BBDO India will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through a spectrum of channels -- Television, print, radio, social media and other relevant touchpoints.

Speaking of the partnership, Sivaprasad K, Sr. Vice President, Marketing and Sales, PagarBook added,  “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with the work that BBDO India is doing”.

Adding on to this, Digvijay Shekhawat, GM & EVP BBDO India, Bangalore said, "It's exciting to win PagarBook’s creative mandate. It's given us an opportunity to be a part of the journey which will allow us to touch the lives of over millions of SME owners and their staff. We are happy to be a part of building the Bharat story, impacting the SME businesses and reducing the challenges they face. We look forward to PagarBook achieving record subscription base through this campaign.”

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