Casio Calculators celebrates 60 years with a new campaign

Casio Calculators is celebrating its 60th anniversary since the debut of its first electronic desktop calculator. To mark this milestone in India, the brand has launched a dedicated campaign titled “The Calculator India Trusts,” celebrating its legacy of dependability and impact on daily life.

The campaign highlights Casio calculators' presence as a trusted academic and professional tool for generations across Indian classrooms, businesses, and homes. The initiative aims to pay tribute to the role Casio calculators have played in countless moments, big and small, reinforcing the belief that every calculation contributes to shaping the future.

To commemorate its 60-year milestone, Casio India plans a multi-touchpoint campaign across platforms like YouTube, Instagram, and Facebook. Promotional materials will also be used in retail stores to enhance engagement with traders and retailers, particularly in Tier 2 and Tier 3 towns, where brand trust is a key factor in purchase decisions.

Takuto Kimura, managing director, Casio India, commented, “This milestone is not just a look back at our legacy, but a renewed promise to deliver dependable and innovative calculators aimed at taking the country forward with its applications across varied fields. Casio remains the calculator India trusts, and this campaign celebrates every solved problem, every moment, and every dream counted along the way.”

A central element of the campaign is a film that explores the concept of trust, portraying the Casio calculator as a symbol of perseverance, ambition, and everyday accomplishments passed down through generations. This creative concept was envisioned and executed by Backlot Films, with producer Harpreet Singh and director Vishal Gupta.

As Casio enters its seventh decade, the company states its focus remains on delivering trusted innovation, reinforcing brand authenticity, and maintaining its position as India’s most trusted calculator brand.