Aishwarya Ramesh

Dentsu Webchutney bags two Lions for 8-Bit Journo campaign

The entry won a Bronze Lion and a Silver Lion in the Direct Lion category at the Cannes Lions Festival of Creativity 2021.

At Cannes Lions Festival of Creativity 2021, in the Direct Lion category, Dentsu Webchutney won a Bronze Lion (in the Media / Entertainment category) for their work titled 8-Bit Journo for Vice. The same entry also won a Silver Lion in the Market Disruption category.

Also Read: A look at Vice Media's SMS led news campaign for Kashmiri youth

Relevant news stories that Kashmiris had missed out on over the last 110 days were converted into teletext and dispatched to lakhs of Kashmiris through SMS, the moment cellular phone service resumed in Jammu and Kashmir. News stories with cultural relevance to youth were carefully curated and then converted into visually impactful pieces with the objective to facilitate a faster integration of Kashmiris back into the global fold. An introductory message inviting people to subscribe to the 8-bit Journo and access headlines across the globe, was sent out. Once subscribed, a story was automatically pushed out to them each day.

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