Digital Refresh Networks bags the digital mandate for HeidelbergCement India

Digital Refresh Networks (DRN), a leading 360° content solutions agency, has secured the digital mandate for HeidelbergCement India. It is part of Heidelberg Materials, a global leader in the building materials industry with a legacy spanning over 150 years. Heidelberg Materials operates across 50+ countries, offering innovative and sustainable construction solutions. HeidelbergCement India produces products under the brands Mycem in North-Central and Zuari in South India.

The collaboration marks an exciting milestone as DRN undertakes comprehensive content solutions mandate across social, influence, search and media initiatives. This strategic alliance aims to enhance the brand's overall presence and reinforce its position as an industry pioneer. The Delhi branch of Digital Refresh Networks will handle and manage the account’s creative communication.

Talking about this collaboration, the MD of HeidelbergCement India, Joydeep Mukherjee said, “DRN has demonstrated an exceptional understanding of our brand guidelines and aptly addressed our market positioning concerns. Their pitch impressed us by meeting our creative requirements and paving the way for promising outcomes. By aligning our creative and media efforts, we anticipate to gain a competitive edge in the markets."

Barin Mukherjee, CEO of Digital Refresh Networks, envisions a promising future for this partnership. He said that "We are honored to collaborate with HeidelbergCement India and are looking forward to create the right messaging and look at communication which resonates with local markets. Our team is all set to create digital experiences with influencers and individual homeowners and drive consideration for the brand. We are all set to together achieve unprecedented success together."