Domino’s strengthens non-veg menu with new Double Chicken Burst Pizza

Domino’s has launched a new chicken-based pizza range called Chicken Burst. It features chicken keema stuffed in the crust and chicken toppings on top, along with two layers of sauce. The launch expands Domino’s non-veg offerings in India.

The new Chicken Burst Pizza comes in five flavour variants: Shawarma, Korean, Tandoori, Southern Spice, and Garlic. The crust is filled with chicken keema and shawarma sauce. It includes mozzarella, tortilla, and tomato sauce, and is topped with three types of chicken—Peri Peri, BBQ, and Chicken Rashers—along with two vegetable toppings. A topping sauce is added at the end based on the selected flavour.

This launch is part of Domino’s effort to expand its chicken menu and introduce new formats and flavours.

Chella Pandyan, EVP and chief marketing officer, Domino’s India, said, "With Chicken Burst, we wanted to give our non-veg consumers exactly what they’ve been asking for - more chicken, more flavour, and more satisfaction in every slice. This innovation is part of our long-term strategy to serve India’s evolving chicken cravings with differentiated formats that truly deliver."

The range is available in Regular (Rs. 349) and Medium (Rs. 649) sizes. It can be ordered through Domino’s app or at dine-in outlets.