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FreshToHome pits its offerings and buying experience against a wet market
In a three-ad campaign, the online brand touts the convenience and high quality meat and seafood that it offers.
That a wet market may be the reason for the dark shadow of the COVID pandemic on us, will feel a thousand times more personal and monumental when you make that weekly visit to your local wet market to buy chicken and fish.
FreshToHome, a leading online meat and seafood company, aims to help you with it. No, not with the “wet market pandemic thing”. It wants to make your meat and seafood buying experience more convenient and hygienic.
The brand illustrates how it will do so in a three-ad campaign, conceptualised by Action & Co.
This first ad focuses on the effort one makes when one has to go buy meat from the market, versus ordering it online. Notice the black plastic bag against the FreshToHome pack, and how the chicken is dropped straight into the kadhai from the pack.
Shan Kadavil, CEO and co-founder of FreshToHome, said, "FreshToHome is a new-age brand that resonates with the changing needs of the young, urban Indian consumer. Through this TVC campaign, we want to go a step further and establish the brand as the facilitator of change in the online chicken, fish, and meat industry.”
“At just a click of a button, you can order your very own favourite variety of fresh meat and fish through express delivery. Looking at the ongoing pandemic scenario, we want our consumers to stay indoors and, at the same time, enjoy fresh and chemical-free food.”
We see meat quality take centrestage in the second ad. “Gone are the days when cooking mutton meant time spent waiting for whistle after whistle. Now, get the most tender and soft mutton that cooks faster and tastes delicious, delivered to your home,” says the brand.
In the third ad, the hassles of “cleaning and cutting fish” is highlighted. “Get pre-cut and pre-cleaned fish and seafood delivered to your doorstep,” says FreshToHome, as compared to your wet market experience.
Recently, another leading online meat and seafood company Licious released a new campaign. It showcased the high standards meat lovers expect when it comes to their meat, and how Licious meets these expectations.