The agency won the account following a multi-agency pitch and will handle the brand from its Mumbai office.
Isobar, the digital agency from the house of Dentsu Aegis Network (DAN) India, has been appointed as the digital partner for Danone India. For the record, Danone India is part of the global food product company, Danone, which is dedicated to bringing health through food to as many people as possible. The agency won the account following a multi-agency pitch and will handle the brand from its Mumbai office.
As per the mandate, Isobar India will manage the strategy and implementation of the brand’s social media channels and overall content dissemination on a host of other digital platforms. In addition, the agency will be launching Danone’s ‘One Planet One Health’ initiative in India, via various digital interventions.
Speaking on the association, Neharika Talreja, head digital, Danone India said, “At Danone, we are passionate about driving our One Planet One Health agenda. We wanted a partner who can balance strategic communication with creative use of digital. We are excited to co-build this with Team Isobar who brings innovative digital ideas and incisive approach to create real impact in the lives of our consumers.”
Commenting on the win, Shekhar Mhaskar, chief growth officer, Isobar India added, "We are excited to partner with Danone India at a time when the world needs a bit of additional love and care. Sharing a common vision of bringing a positive change to people’s lives, we look forward to doing some great life-impacting work as an outcome of this partnership.”