Karan Johar’s Tyaani Jewellery signs Kalki Koechlin as brand ambassador

Tyaani Jewellery by Karan Johar has named Kalki Koechlin as its new brand ambassador for the ‘Forces of Tyaani’ campaign. The campaign features Koechlin highlighting the brand’s craftsmanship and focus on individuality.

She joins Shefali Shah, Tilottama Shome, Rasika Dugal, Jiya Shankar, and Shweta Tripathi, who have also featured in Tyaani’s campaigns.

View this post on Instagram

A post shared by Karan Johar (@karanjohar)

In the campaign, Kalki Koechlin appears barefaced, wearing a boxing robe with Tyaani earrings and layered polki and diamond necklaces. The campaign encourages women to embrace all aspects of themselves and express their stories through Tyaani jewellery.

Karan Johar, founder, Tyaani Jewellery, shares his enthusiasm on this campaign:

"Kalki’s journey mirrors the spirit of the Tyaani woman, who is fearless, expressive, and rooted in her individuality. Her bold choices and unapologetic voice embody what the Forces of Tyaani campaign stands for. Much like Kalki, every piece in the Tyaani Artform is crafted with intention and soul. The essence of the human hand, with its emotion and imperfection, transcends conventional ideas of beauty, and that is the true power of craft. Our jewellery celebrates women who choose to wear their truth, layered, strong, and entirely their own."