Kinnect (formerly known as Social Kinnect) has won the Social Media Marketing Mandate for HDFC Bank. This mandate was won after a multi-agency pitch.
The mandate includes Digital Creative Strategy and Social Media Campaign Creation and Execution. Kinnect will be responsible for executing and driving social media campaigns on all platforms for HDFC Bank. Along with this, the agency's Kinnect Outreach division will also execute influencer-led campaigns for the brand.
"HDFC Bank understands that its customers are moving to the digital world and seek to engage with their bank as well as manage their banking needs through digital channels. We have been at the forefront of leveraging digital technology in providing banking solutions through digital channels in a frictionless manner. Through this strategic partnership, we aim to enhance our engagement with customers on social media platforms in a big way and make it a key approach to reach out to our younger, millennial audience" says Ravi Santhanam, CMO, HDFC Bank.
Commenting on the account win, Rohan Mehta, CEO - Kinnect said, “HDFC Bank is a forerunner of the Indian market, and has always followed international standards. Digital has been an important platform for them, from a marketing as well as customer relationship standpoint. It remains the key medium to reach new customers who are early in the bank adoption process. With HDFC Bank launching new products targeted to millennials, this is the perfect time to help the brand launch digitally-forward campaigns that resonate perfectly with this audience”.