afaqs! news bureau

Kotak Life launches a new campaign with Rajkummar Rao

The campaign introduces Kotak Life’s Guaranteed Wealth Builder Plans to address consumer concerns about investments.

Kotak Mahindra Life Insurance Company (Kotak Life) has announced the launch of its digital-first campaign for Kotak Life’s Guaranteed Wealth Builder Plans (GWBPs).

The campaign displays a bouquet of stable investment offerings from Kotak Life with the objective to address the biggest concerns of consumers regarding their investments. First is the uncertainty around returns, the other is the need to invest in tax-efficient instruments. The campaign is live across social media and OTT platforms.

These wealth builder plans are designed to offer guaranteed returns to the customer, thus helping them in their wealth creation journey. In this era, where the customer is facing a lot of uncertainties in the macro environment about market fluctuations, health issues, job insecurities and so on, these plans are a welcome change. The company also talks about the tax advantage offered along with these plans.

Subhasis Ghosh, joint president, Kotak Mahindra Life Insurance Company, said, “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognising the importance of financial certainty, GWBPs enable investors to strategise and budget their finances confidently, a crucial aspect given that economic uncertainties are common.”

Ankit Mathur, group creative director, Grey Group, said, “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way.”

Kotak Life’s Guaranteed Wealth Builder Plans offer predictable returns, allowing investors to plan and budget their finances with more certainty. These plans offer exemptions on the premium one pays and tax-free returns for premiums up to Rs 5 lakh.

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