Tetley Green Tea, part of Tata Consumer Products, has launched two new variants: Tetley Green Tea Slim Care with L-Carnitine and Tetley Green Tea Beauty Care with Biotin. These teas include added ingredients to support fat burning and hair and skin health.
Kriti Sanon, actor and wellness enthusiast, is the new face of Tetley Green Tea’s wellness range. As brand ambassador, she promotes the benefits of the natural ingredients in the new #NotYourRegularGreenTea campaign.
"Tetley Green Tea Slim Care isn’t your regular green tea — and that’s exactly why I love it. It’s powered by L-Carnitine, a natural nutrient proven to burn body fat. For someone like me, always on the move, this blend of flavour and function fits right in. It’s smart, simple, refreshing, purposeful and makes every cup count.", adds Kriti Sanon.
Puneet Das, president– packaged beverages, India and South Asia, Tata Consumer Products, added, “Consumers today are looking for more from their everyday wellness choices — they want efficacy with enjoyment. Tetley Green Tea Slim Care and Beauty Care are tailored for this evolving mindset. With functional ingredients backed by science, we are offering green teas that not only taste great but also support consumer’s wellness goals. These are truly not just regular green teas.”
Arpan Bhattacharyya, executive director - head of creative (South) at MullenLowe Lintas said, “Green tea with added L-Carnitine is new news in the category. Our attempt was to bring alive the new proposition with a deep-rooted consumer insight of how even for celebrities, like Kriti Sanon, the best laid wellness and fitness plans are hard to stick to in everyday life. We crafted slice of life moments and positioned the new Tetley Green Tea with added L-Carnitine as a solid modern wellness companion with proven efficacy. Kriti’s charm and authenticity adds relatability to the campaign, and we hope that it resonates with the consumer.”
Both Tetley Green Tea Slim Care and Tetley Green Tea Beauty Care are available across retail stores and e-commerce platforms nationwide.