The 19th edition of The Advertising Club’s EMVIE Awards concluded on Friday, 04 October 2019 at St. Regis in Mumbai. The EMVIEs saw around 1079 entries, from 42 agencies participating in the competition. The event saw 29 Gold and 38 Silver EMVIE Trophies being presented.
EMVIES 2019 was adjudged by a jury of 172 Media Professionals in Round one of the Judging process. The category ‘Best Media Buying Team of the Year’ which was introduced last year; was judged by seven Specialist Jury. The final round of Judging saw case study presentations being evaluated by 61 Marketing Leaders. The 272 shortlisted entries where then judged by research specialists.
MediaCom India bagged the Grand EMVIE for P&G’s campaign for Ariel’s Sons- Share the Load. WATConsult bagged the Grand EMVIE for ‘Ariston Thermo – Racold - Mind Your Language.’ Hindustan Unilever Limited was declared as the ‘Media Client of the Year.’ The Best Implementation Team of the Year went to Street Talk - a division of Signpost India for Nestle India’s entry - Bus Shelters that talk Coffee in the category ‘Best Media Innovation: Out of Home’. Mindshare also won the 'Media Agency Of The Year' accolade.
In the Best Media Strategy category; the Beverages and Drinks sub-category of this award, saw Mindshare won a Gold for the work on Kingfisher titled ‘Make your own beer – anytime, anywhere’. In the Best Media Strategy: Consumer Durables sub category, Mindshare won a Gold for their work for client IKEA titled ‘IKEA says ‘Hej’ India in Style’.
Wavemaker and Initiative also won multiple awards in various sub-categories of the Best Media Strategy category. Wavemaker also won a Gold in the Services sub-category of this award for their work on Vodafone’s ‘Sponsored Unofficially, Buzziest Officially’ campaign. In the same sub-category, Initiative won two Gold for their work for Amazon India and Amazon Prime India captioned ‘Customer Obsession At Scale’ and ‘Do you think Mass media cannot be customised , think again’.
Wavemaker and Mindshare swept the awards in the ‘Best Digital Strategy’ category. They won a Gold and a Silver each in this category. Wavemaker won a Gold in this category for their work on HUL’s Brooke Bond Red Label tea captioned ‘Making India little more Inclusive, One Cup at a Time’. Wavemaker won a Gold for their work for Vodafone – ‘Sponsored Unofficially, Buzziest Officially’
The category Best Media Innovations - Television sub-category, Essence brought home the Gold for their work on Google Home titled ‘OK Google! Lets have some Koffee’. In the Best Media Innovation – Radio category, Initiative won a Gold for their work on Amazon Echo titled ‘Knock Knock, Who’s There? It’s RJ Alexa!’. Mindshare also won two Silvers and a Bronze in this category.
In the Best Media Innovation - Digital – Search category, WATConsult won Gold for Racold Mind Your Language. Wavemaker also won a Gold in this category for their work on Garnier Micellar Water - one swipe to a new regime. The Garnier Micellar Water campaign also bagged a Gold for Wavemaker in the Best Integrated Campaign - Consumer Products - Cosmetics, toiletries, personal hygiene category. In this category, Wavemaker also won a Gold for their work on ITC’s Savlon captioned ‘Savlon turned mass media into Braille’.
In the Best Media Innovation: Digital – Video category, Mindshare won Gold for their work on Brooke Bond Red Label titled ‘India's first Isspeshal Band’. Wavemaker also won Gold in this category for their client Cadbury Perk when Cadbury Perk made 81 million Indian youth, re-imagine elections.
In the Best Media Innovation : Best Use of Emerging Technology for a Media Solution category, Mindshare won Gold for their work on Horlicks – ‘Engagement in a Media Dark Market, 81% Delivered!’. In this category, Madison Media also won Gold for their client Colors for their entry ‘When Colors Won Its Fans Back During IPL 2019.’
Virat proved to the nation that chips can be healthy too – and this entry won Initiative a gold in the Best Integrated Campaign : Consumer Products - Confectionary and food category. Initiative also picked up Gold for their work on Amazon Echo in the Best Integrated Campaign : Consumer Durables category. The entry focused on how Amazon Echo connected with consumers and built relevance in their lives.
In the Best Integrated Campaign: Services category, WATConsult picked up a Gold for their work on SBI Life Insurance titled ‘Thanks a Dot’. Wavemaker also bagged a Gold for their work on Vodafone titled ‘Apna raasta khud chuno- befikr with India’s first mobile safety service for women’. Wavemaker further won two Golds in the Best Integrated Campaign : Media category – both entries were work for their client Netflix. One Gold was for their entry titled ‘THE BLOODY MEDIA TAKEOVER’ and their other entry was titled ‘Media Ke Bazaar Mein, Sabse Bada Dhanda Hai Integration!’
In the Best Ongoing Media Campaign category, Initiative and Wavemaker won a Gold each. Initiative’s award was for their work on ‘Dettol & Harpic Mission : Clean India’ and Wavemaker’s award was for their work on Eureka Forbes captioned ‘We kept India drinking healthy water – Pincode by Pincode.’
The Gold for Best Media Buying Team Of The Year was picked up by Mindshare for their work on HUL titled ‘Choreographing Investments’. The Young Emvies of the Year award was picked up by Wavemaker’s Ananya Sengupta for the work she facilitated on Myntra – Piedpiper of content – the storyteller.
Speaking about the awards Partha Sinha, Chairperson – EMVIES Committee, The Advertising Club said “EMVIES are called the Oscars of media agency. Every single agency had presented case studies of very high caliber and the global community will be able to access some of them through our tie up with WARC.”
In the Best Media Innovation: Rural Activation category, Wavemaker bagged the first Gold for Vodafone – Vodafone creating “WHEELS OF CHANGE” in rural Kerala. Wavemaker bagged the second Gold for Colgate Swarna Ved Shakti – making three crore people in up experience the best natural toothpaste in 45 days. Initiative bagged the third Gold for Dettol – India's First Hygiene Parliament.
Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, Digital Evangelist and Managing Committee Member, The Advertising Club said, “EMVIES continues to scale and surprise with its excellence year after year. What has really been delightful in EMVIES 2019 is agencies specialising in OOH and digital featuring in the top 10 agencies. And a digital entry also sharing the Grand EMVIE. The awards are truly and surely reflecting the emerging media landscape in the country”
Commenting on the wins MA Parthasarathy, CEO, Mindshare South Asia said, “I am humbled by the recognition of our efforts at a coveted platform like the Emvies. I must congratulate our entire team for their efforts and hard work in delivering clutter-breaking effective solutions to brands across categories & markets. Awards like these and the clients we have inspire us to constantly innovate the ways in which we think”
Sharing his thoughts on the victory, Amin Lakhani, COO, Mindshare South Asia said, “Our clients have played a major role in these victories. We have always been experimental with the use of data, digital and content. They have supported us in our endeavours to go beyond the seen and raise our bars year after year. Hence, our clients are equal holders of these awards as we are.”
View the full list of winners below
View the results of Client Of The Year below
View the results of Agency of the Year below