Navneet Education launches ‘Ab Padhai Banegi Interesting’ campaign nationwide

Navneet Education has launched a new campaign, ‘Ab Padhai Banegi Interesting’, to promote its updated Navneet Digest. The refreshed product includes structured chapter summaries and interactive tools like the SMART DigiBook to align with modern study habits. The campaign targets students across India.

The campaign focuses on making learning more engaging for today’s students. Navneet Digest has been updated with a new approach to meet the needs of modern learners. The campaign film highlights common challenges students face and shows how the Digest helps make study time more effective.

The Digests provide chapter-wise explanations, solved examples, practice exercises, and revision tools to help students learn subjects effectively. Navneet has also added SMART DigiBook, a web and app-based tool for interactive learning, to match students’ changing study habits.

Devish Gala, president of the educational books division, said, “We’re excited to introduce the ‘Ab Padhai Banegi Interesting’ campaign, which reflects our commitment to making study time more productive and engaging for students. Navneet Digest has stood the test of time as a reliable study resource, and with today’s students facing more distractions than ever, we’ve enhanced the Digest to match their evolving needs. With the addition of the SMART DigiBook, students can now access interactive digital learning resources that make understanding and revising concepts even more engaging and accessible.”

Rakesh Menon, chief creative officer at FCB Interface, said: 

“The creative idea came from a simple insight that when studies get boring, even the most mundane distractions feel exciting. We wanted to lean into that truth, not shy away from it.”

The Navneet Digest series, with all its updated features, is now available at bookstores, local retailers, and online platforms across India.