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The brand film features women from different walks of life forging their own path.
Nykaa, a beauty and wellness e-commerce company, wants every woman out there to evoke her inner “naayika” and forge her path in a two-minute brand film.
Featuring an entrepreneur, a mid-life chess player, a bike stuntwoman, a mountaineer mom, a hijab-wearing rapper, and a transgender doctor, we are shown how these women drive their own path and life regardless of what is thrown at them.