Nykaa evokes your “naayika” in a new campaign

The brand film features women from different walks of life forging their own path.

Nykaa, a beauty and wellness e-commerce company, wants every woman out there to evoke her inner “naayika” and forge her path in a two-minute brand film.

Featuring an entrepreneur, a mid-life chess player, a bike stuntwoman, a mountaineer mom, a hijab-wearing rapper, and a transgender doctor, we are shown how these women drive their own path and life regardless of what is thrown at them.