afaqs! news bureau

Option Designs bags creative duties of 1-India Family Mart

Option Designs has won the creative duties for a family retail brand, 1 India Family Mart owned by Nysaa Retail Pvt Ltd, which is the parent company.

1-India Family Mart is a value retail chain with its presence in the market since 2013. Rapidly expanding in Tier-3 and 4 cities, the brand specializes in fashion wear, lifestyle and home furnishing accessories. Top digital media portals have featured 1-India Family Mart in their industry stories. The brand has been listed among brands thriving on PM Modi's ‘Make in India’ initiative. Currently, 1-India Family Mart is delivering a Superior Customer Experience with 95 stores across the country.

Option Designs, one of India’s fast rising integrated advertising & digital agency, will help the brand with their brand strategies and build the creative outlook for offline media. The agency will help in brand positioning of the company and in decluttering from existing competitions in the market. The agency has been associated with leading Indian and International brands such as JBL, Haldiram’s, Konica Minolta, Bodycare and Solis, to name a few.

The agency presented their ideas in front of the 1-India Family Mart team over a few meeting sessions. The creative approach of the Option Designs was much appreciated by the team, which in turn won the business for them. Option Designs will be officially taking care of the brand strategy and marketing communications for the brand henceforth.

JP Shukla and Ravinder Singh, the co-founders of 1-India Family Mart, have expressed their enthusiasm of the new collaboration. Mr. Shukla commented, “We have chosen Option Designs because we believe that they have a keen understanding on our brand requirements. Their passion, energy and unconventional approach towards creativity are other things that led us to believe that this partnership holds immense potential. With this association, we look forward to creating great work, which will further lead to a stronger brand positioning for us.”

Japneet Singh
Japneet Singh

Japneet Singh, MD, Option Designs, on winning the account, says, " Working with1-India Family Mart is an honour and a great opportunity for us. We can visualize a great scope for innovation in terms of communication as well as other aspects of brand building through our strategic advertising campaigns. We look forward to position the brand as one of the best in the Indian market.”