Practo asks ‘Who Is a Doctor?’ in National Doctor’s Day campaign

On National Doctor’s Day, digital healthcare platform Practo launched the #WhoIsADoctor campaign. The initiative highlights how doctors are often seen only for their clinical roles—writing prescriptions, giving diagnoses, and closing cases—while the everyday human aspects of their work often go unnoticed.

Through this campaign, Practo reframes the conversation by posing a fundamental question: Who is a doctor?

The centerpiece of the campaign is a short film, which shares stories of real patients who turned to doctors during personal or family emergencies. The video, launched on Practo’s social media platforms and shared with its network of over 5 lakh+ doctors, offers a raw and emotional look at how doctors play a pivotal role not just in treatment, but in reassurance and healing. 

“As a company that has worked with doctors for over 17 years and served more than 50 crore patients, we’ve witnessed firsthand how doctors go far beyond their duty. This campaign is our tribute to the human side of healthcare — to the empathy, resilience, and commitment doctors show every single day,” said Siddhartha Nihalani, co-founder, Practo.