afaqs! news bureau

Rapido positions bike-taxi as the go-to solution for daily commute hassles with ‘Bike Wali Taxi Sabse Saxi’ campaign

The campaign focuses on feasibility, comfort and affordability bike-taxis provide in crowded and packed traffic cities.

Rapido has launched its 360 degree ‘Bike Wali Taxi, Sabse Saxi’ campaign aiming to drive consideration for the category in the e-mobility space.

Bike Wali Taxi, Sabse Saxi positions Rapido Bike-Taxi as the ultimate solution for everyday commute by highlighting its key offerings - convenience, quickness, and affordability. With an upbeat jingle and an element of ‘swag’, the films add a coolness quotient to the brand persona.

The campaign created by Enormous comprises four films that showcase Rapido Bike-Taxi as a smart alternative in different scenarios. The first film has been released, where the Bike-Taxi service is pitted against the shortcomings of a crowded bus. The remaining films will be released in the weeks to come.

With a digital-first approach, for the first time, Rapido has collaborated with the OTT platform JioCinema. Capitalizing on the reach and frequency of IPL on the platform, JioCinema serves as the lead channel. This will be followed by TV for amplification, and OOH as the recall channel.

As a part of Rapido’s commitment to resolve daily commute challenges and to improve travel experiences for its customers, Rapido offers an effective solution with completing 10 lakh daily rides in 100+ cities across India. The brand is already a go-to option amongst the masses for its cost-effective, fuel-efficient, and time-saving services during peak traffic hours.

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