afaqs! news bureauPublished: 7 Nov 2019, 9:43 AM
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Social Panga becomes the digital marketing partner for Mother’s Recipe

Bengaluru-based digital agency Social Panga has been selected by Mother’s Recipe as their digital marketing partner. The agency’s Bengaluru office will work with Mother’s Recipe to fulfil its social media and marketing requirements.

The mandate will cover social media channels of Mother’s Recipe and will focus on implementing strategies that aim to both modernize its digital infrastructure and attract the younger and dynamic audience to the brand.

Mother’s Recipe wants to focus on their ‘taste the love’ communication route and extend it to the younger audience strategically through multiple channels.

Speaking on the association Sanjana Desai, chief strategy officer at Mother’s Recipe, “We as a brand are committed to delivering products which satisfy palates and are appropriate for the Indian consumer. We are very excited to start our partnership with Social Panga and look forward to a long and productive relationship. We hope to leverage the digital expertise and innovative approach that Social Panga brings onto the table for co-creating some truly impactful work that will strengthen the bond between consumers and our products.”

Speaking after the successful reception of this mandate, Himanshu Arora, co-founder, Social Panga shared his sentiments. “Mother’s Recipe is a big win for us and we are excited to take their legacy forward. The core communication of Mother’s Recipe has a lot of potential to reach to the masses - especially the target group they are looking to cater to. Given our experience in the FMCG sector, we are certain to add value to the brand with effective marketing strategies that will ultimately maximize the sales, reach, and strengthen its position in the digital space.