The brand will launch new wearables and accessories targeting the festive season.
Sunil Chhetri, captain of the Indian football team, has joined forces with a new audio brand, ACwO. It is a made in India company that aims to empower and elevate consumers’ lifestyle with various gadgets.
The brand is gearing up to launch 11 TWS earbuds, honouring Chhetri's number 11 jersey. These will include features like environmental noise cancellation, equaliser modes, lag free movie experience, gaming ready with ultra-low latency, long battery life, backed up by ReALmAh technology and snug fit.
AcwO has also released its first brand film featuring Chhetri that showcases its core vision, ‘Ab India Khelega’.
With the strategic launch in the midst of the festive season, ACwO will roll out a cross-media campaign to create awareness of the brand, and its offering, by leveraging Chettri’s popularity and fan base.
Speaking on the launch, Chhetri said, “It’s always nice to be associated with a brand that is proudly made in, and for India. ACwO is doing some fantastic things on the tech and lifestyle front and through this association, I am keen to see and be a part of all that comes out from the ACwO stables.”