Indian ads on YouTube are designed to create impact. They are versatile, meaningful and endorse products in a responsible manner.
India has already become the “video-first” country with the number of active users growing extensively. The audiences in India are extremely diverse and have different preferences, due to which creating and publishing ads is challenging.
There are several themes trending these days that are effortlessly gathering views and making way for maximum reach and other insights on YouTube. Right from building an emotional storyline based on family and friends to developing ads on societal issues, campaigns and crimes, Indian ads have got it all.
With video ads being made in regional languages, YouTube has expanded its platform and has converted itself into an all-in-one place. Researches and studies inform that the growing video consumption is poised to increase over the years ahead.
Therefore, leading brands must strategise to make the most of this exponentially rising demand graph in the market.
Indian ads in November 2019 reminded people to break certain stereotypes, create own style statements and inspire life. It was a month full of dramatic events such as the Maharashtra elections, blockbuster movie releases, celebrity get togethers and trending hashtags, which played a part in successful running of the ads.
Here we have listed the top 10 most watched Indian ads on YouTube in November 2019.
· Only advertisements launched on YouTube in November 2019 are considered.
· The list does not include ads (about the video content) by other content provider platforms like Netflix India, Amazon Prime Video and Hotstar.
· The overall audience sentiment that is mentioned below each advertisement is based on the number of views, likes, dislikes, watch time, and comments.
· All ads are as per the tracking done through Vidooly's advertisement search engine.
· All the stats here are updated on December 1, 2019.
1. Get India's Best Video Experience only with Airtel
The ad features a female model who talks about trust in Hindi. She mentions how Airtel provides the best quality video, thereby ensuring top network and connectivity. This ad mentions Airtel being tagged as the best video experience network by Opensignal in October 2019. Airtel India launched this simple yet informative advertisement to clearly spread the message about its network clarity. With maximum views achieved on the video, Airtel India tops this list.
2. Man Enough - Shaving Stereotypes | Gillette India
Breaking age old toxic notions that men do not cry and that men should hide emotions, Gillette India launched an ad featuring Lt Col M K Sinha SM (Retd). This ad tells the story of this father-son duo, who did not how to express much but life placed them in situations where they realised there was no harm in being oneself. Being emotional doesn’t affect manliness and is absolutely fine, it underlined.
It gives out the message that men cry and even soldiers cry, therefore everyone must shave the stereotype and live free. Lt col Sinha joined the Gillette Achievers Academy to inspire men and spread the word.
3. Kotak 811 #DreamsInvited
Bollywood superstar Ranveer Singh introduces the plan 811 alongside country’s beloved athlete PT Usha. This advertisement is entertaining and informative with Ranveer explaining how Kotak 811 sees no difference and doesn’t judge people’s choices and dreams about life and career. The plan is explained in a good way and the message that Kotak 811 accepts all types of interests is clearly depicted in the ad. It is fair, equal and open to all.
4. Privacy on iPhone - Simple as that - Apple
The simple ad by Apple reminds people that their location, heartbeat after a run, interests, and notes are all private and belong only to them. This ad gives out the message that iPhone is responsible and keeps everything private with high end security software. It is a basic video with picturesque backgrounds showing people spending their time on daily chores. The voice over in the video later highlights that all these details and information must be kept private and iPhone does it best.
5. Vivo U20 | First Sale on 28th Nov, 12PM
Vivo India launched its Vivo U 20 smart phone model on November 28 this year, which they advertised with this audio visual. The ad has graphics and motion pictures, explaining the technologies and features that make the phone desirable. It emphasises on the Snapdragon processor, quick chargeable battery, night mode compatible camera and ultra-gaming features of the phone.
6. Zomato Legends of India
These days, Zomato has turned into the chef that all of us ever wanted. The brand has introduced the Legends of India element in the application, using which people can order food at cheaper rates. The ad provides clear information about the campaign by showing dishes like biryani, pizzas and butter chicken at half the cost. This 14 second ad attracted a lot of eyeballs, ending up sixth on this list.
7. #BeUnskippable with Myntra | Latest Men's Fashion Collection | Myntra
With the message of turning heads with unique dressing and style, Myntra runs its hashtag #BeUnskippable. The ad shows the model leading his regular life while being styled by clothes from Myntra that get the spotlight on him. This campaign spreads the word about dressing fresh and unique that can’t be skipped by others. It is a trendsetting ad for the lifestyle and fashion category that has fetched it most views.
8. LUX Beauty Soap Now at Rs.20/-
The ad features Bollywood sensation Deepika Padukone who is spotted by her fans at an airport and is approached for a selfie. Then unfolds the story about her flawless skin and beauty, where she says that using Lux beauty soap helps her retain the look. The ad also informs about the soap bar being available at Rs 20 only. It is an informative and simple ad with a celebrity endorsing the brand thereby bringing more views to it.
*This ad was uploaded on October 31, 2019 but the video was made public on November 1, 2019 as per Vidooly tracking.
9. realme X2Pro | 50W SuperVOOC Flash Charge
Realme India has been the brand consistently making it to the top of the list every month and has maintained the record this time too. They have introduced the fastest charging flagship smartphone, the realme X2Pro. The ad features a biker, a swimmer and a snowboarding master who chase their dreams with pace. It conveys the message about the speed and energy that matters in all these sports and compares the same with the charging power of the smartphone.
10. #realmeX2Pro | Ultimate Flagship Smartphone of 2019
This ad is the review video which features some of the top tech gurus and smart technology reviewers on social media sites. They stress the super-fast charging feature of the realme X2 Pro which charges the battery within 30 minutes. The ad complements the previous ad where they explain its features and launch the model.