Ugaoo, a home gardening company, is ringing in the monsoon with Anyone Can Plant, a creator-led campaign that shows plant care as approachable and enjoyable, highlighting that it doesn’t have to be perfect.
Launching on July 2, the campaign is Ugaoo’s first large-scale creator-led brand initiative. Anyone Can Plant presents Ugaoo as a lifestyle brand focused on storytelling, creator partnerships, and connecting with young India's interest in plants.
With Anyone Can Plant, Ugaoo focuses on plant care through personal stories shared by a mix of creators, including lifestyle influencers and first-time plant owners. The content covers common plant care experiences during the monsoon, such as overwatering or new growth, aimed at connecting with urban Gen Z audiences. Set in everyday monsoon settings, the campaign includes relatable formats like short rants, monologues, and day-in-the-life videos.
Speaking of the campaign, Siddhant Bhalinge, founder and CEO of Ugaoo, said, “Monsoon is when nature resets—bringing with it new life, fresh energy, and the ideal conditions to grow plants, both indoors and outdoors. It’s a season that naturally draws us closer to greenery, and inspires us to bring the lushness of nature and that sense of renewal into our homes. With Anyone Can Plant, we’re celebrating that instinct. This campaign champions the desire to nurture, not the pressure to be perfect. Plant care doesn’t require jargon or a green thumb; it just needs curiosity and the willingness to find joy in nature. If the monsoon is nature’s love letter to growth, this campaign is ours—to encourage a new generation of plant parents to begin their journey.”
With this campaign, Ugaoo presents gardening as a blend of sustainability, routine, and design. The campaign will feature creators like Nikhil Kini, Saniya Mirwani, Deesha Katkar, Joel Dsouza, and others, who will share their content on Instagram through July and August.
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