Vir Das leads Hush Puppies’ push for comfort-first workwear sneakers

Hush Puppies, the global footwear brand exclusively retailed in India by Bata, has launched its latest campaign, ‘Ease Please’, encouraging professionals to rethink workwear. Featuring brand ambassador Vir Das, the campaign introduces the new office sneakers collection—combining the comfort of sneakers with the look of formal shoes for all-day wear. It highlights that progress can be made comfortably and at your own pace.

The campaign film promotes the idea that creativity and productivity come from being comfortable. The brand’s Basset Hound appears to support the message of comfort. The film emphasises that success comes from maintaining balance and comfort in both life and footwear.

“With Ease Please campaign, we want to inspire a refreshing take on modern work culture—where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey,” said Deepika Deepti, head of marketing, Bata India.

Vir Das added, “Ease Please' for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the Office Sneakers let me transition effortlessly through my day—whether I'm on stage, traveling, or just taking it easy."

The latest collection is designed for all-day comfort, featuring classic Oxford styles, premium uppers, and the brand’s Zero G technology for a lightweight feel. Available at select Bata stores, on Bata’s website, and at Hush Puppies EBOs, the range offers comfort without compromising confidence.