afaqs! news bureau

Vistara takes the glass-half-full approach in a new spot

Folks have begun to travel again between Covid waves and lockdown, the airline says it’s ready to fly you whenever you're ready.

The aviation sector is not flying at the moment. It’s limping because the pandemic has clipped its wings for the moment, but Vistara and perhaps other airlines are taking the glass-half-full approach.

In its latest spot, the airlines reiterate how it was, is, and will always be there to fly you wherever it is you wish to go; reassurance and hope are what the sector can offer you the best right now.

FCB India wrote the script while digital agency Kinnect executed the ad. FCB India had won the creative duties for Vistara in 2018.

Deepti Sampat, Head-Marketing, Vistara- TATA SIA Airlines Ltd remarked, "The whole world has been fighting a pandemic for over a year now. Just when the situation had started to improve, a more lethal second wave hit us. In such a scenario, a key aspect that kept us going at the organisational and individual level was hope - for a brighter future and a safer world. Staying true to our ethos of empathy and trust, we decided to share this hope with our flyers along with the promise that when the world opens up and they are ready to travel, Vistara will be there for them."

“The second wave of the pandemic was devastating. We were left looking for even the smallest silver lining in the clouds. And Vistara saying #ReadyWhenYouAre, prioritizes people over profits in such a situation. By suggesting people take their time, stay at home, even when the entire industry is trying to stay afloat, needs a huge amount of empathy and guts. At FCB, we are proud to help them say this in an honest, heartfelt manner,” said Surjo Dutt, Chief Creative Officer, FCB India.

Also Read: Vistara shows safety instructions through yoga poses in a riveting 'Incredible Indiaish' ad

Last year in June, Vistara had released an intriguing ad where it, through in-flight safety instructions, performed yoga poses. The spot had all the shades of an ‘Incredible India’ commercial.

2021 marks the sixth year of the airline’s presence in Indian skies after it made its debut flight on 9 January 2015, from Delhi to Mumbai.


Team Vistara: Deepti Sampat, Sidharth Grover, Shruti Chakravarty

Team FCB: Surjo Dutt, John Thangaraj, Debarpita Banerjee, Abhijeet Ray, Jatin Sangwan, Aditya Bhandari, Devika Sharma

Team Kinnect: Henna Pande, Manan Gala, Prashant Murty, Tushar Tupe, Pooja Paliwal, Anmol Aggarwal, Kanika Sharma, Farhan Zaidi