Underdog has won the creative duties of the Lifestyle Retail Pharmacy Chain of day and night chemists Wellness Forever. Over the past decade, Wellness Forever has shown pan-India growth and has over 160 stores spread across the length and breadth of the country.
Ajit Jadhav, head of marketing confirms the development and adds: “As a company and a brand we are very clear about the direction we intend to take. With this fast but organic growth, there is a latent need for communication that takes into account the diverse needs of the company spanning specialties from healthcare and wellness to lifestyle and fitness and in Underdog we see partners who are as ambitious as our business goals.”
Speaking on the development, Vikram Gaikwad of Underdog says: “Wellness Forever’s energy in changing the landscape of day and night chemists is there for all to see. What is not as apparent is the hunger they have displayed in creating an iconic destination brand for the modern consumer whose definition of chemist is no longer limited by the hole in the wall shop he or she turned to when someone in the family had a fever. Our team is excited with the possibilities Wellness presents and hope that Underdog will play a key role going forward.”