afaqs! news bureau

YellowBulbs bags the digital mandate for Tata Wiron

YellowBulbs Solutions has won the digital marketing mandate for Tata Wiron - a division of Tata Steel. The agency will be responsible for strategic and creative execution of organic & paid digital communication for the brand.

Vivek Modi, CEO and co-founder, YellowBulbs - is stoked to have Tata Wiron on board. He says, “We are living with Digital India as a reality. The average person on the internet doesn’t look and sound like they used to a couple of years back. As a digital agency, we always look forward to brands which help enhance our understanding of diverse digital behaviour. I am confident that we can help Wiron leverage relevant platforms & conversations, and reach the last mile consumer in better & more cost-effective ways.”

"We are the leaders in the steel wires industry and have thrived on trust. Aligning ourselves to the preferences of our customers, we now look forward to build a consistent engagement online. Happy to partner with YellowBulbs, they come with lots of ideas and energy and we hope to harness it well to build social engagement and lead generation.”, says Varun Agarwal, Head Marketing - Retail, Global Wires India.

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