‘If You Can’t See Clearly, You Can’t Live Fully’: Milind Soman advocates active ageing in new cataract awareness ad

Centre For Sight, India’s leading network of super-speciality eye hospitals, has released a new awareness film starring model, actor & fitness icon Milind Soman. The light-hearted yet impactful film highlights a simple truth: many seniors mistake the early signs of cataract for “normal ageing,” until it begins to affect their daily independence and confidence. Told from the adorable, slightly romanticised point of view of a cataract patient, the film captures the sweetness (and confusion) of how a blurred world can feel completely real to them - almost like they’re living in a charming little story of their own.

Blurring, halos, double vision, misjudged steps - the film uses humour to show how deteriorating vision can alter perception. Through a charming gym-side narrative, Milind brings attention to how cataract can distort clarity and why timely screening is essential.

Traditionally shown through sombre, medicalised narratives, cataract communication has often been monotonous & predictable. This film intentionally breaks away from that mould. Through storytelling, humour, and a modern portrayal of active aging, it reminds viewers that good vision is inseparable from dignity, activity, and quality of life. With today’s advanced cataract techniques, expert surgeons, and premium lenses, you can regain clear, natural vision quickly and safely - making timely intervention more important than ever.

“I always tell people - what’s the point of being fit if you can’t see where you’re going?” smiled Milind Soman. “A lot of seniors brush off blurred vision as normal ageing, but it’s often cataract, and it’s totally fixable. I’m really happy to collaborate with the Centre For Sight on this campaign - they’re doing incredible work with advanced technology and experienced surgeons who genuinely prioritise clarity and quality of life.”

“Eye health defines dignity, confidence, and independence in old age,” said Dr. Mahipal S. Sachdev, Chairman & Medical Director, Centre for Sight Group of Eye Hospitals. “No one should accept poor vision as an inevitable part of ageing, because with today’s technology and expertise, they don’t have to.”

Femtosecond laser robotic cataract surgery now offers patients greater safety, speed, and precision. Combined with advanced intraocular lenses (IOLs), many seniors are able to regain clear vision and reduce dependence on glasses, enhancing their ability to lead active lives.

Centre For Sight emphasizes that responsibility for elder care extends beyond medicines and nutrition. Regular eye check-ups can prevent blindness and preserve independence. Early signs such as blurred vision, dull colors, halos at night, or difficulty reading should never be ignored.

The campaign encourages seniors to take immediate action if they experience symptoms such as:

• Blurred or cloudy vision

• Halos around lights

• Difficulty reading

• Hesitation while climbing stairs

• Reduced contrast or dull colours

Don't Compromise on Your Vision. 

Trust the experts in eye care.