Skoda Auto Volkswagen India adds Bentley to its portfolio

Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL) has officially expanded its brand portfolio with the inclusion of British ultra-luxury carmaker Bentley, effective July 1. With this addition, Bentley becomes the sixth brand to operate under the SAVWIPL umbrella. The other five are Skoda, Volkswagen, Audi, Lamborghini, and Porsche.

According to a report by ANI, SAVWIPL will take on the exclusive responsibility for the import, distribution, and servicing of Bentley vehicles across the Indian market.

To streamline operations, a new group entity, Bentley India, has been established. This unit will oversee all aspects of the brand’s marketing, sales, and after-sales service in the country. Bentley India will also lead the company’s retail strategy and drive its long-term growth in the region.

Abbey Thomas has been appointed Brand Director of Bentley India. In this role, he will be responsible for steering the marque’s operations and strengthening its presence in the Indian luxury automotive space.