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Tata Mutual Fund unveils new brand identity

The new logo keeps the blue colour, adds a green accent, and uses a modern font.

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afaqs! news bureau
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Tata Asset Management, an asset management firm, today introduced a refreshed brand identity with the launch of a new logo of Tata Mutual Fund. The new brand identity aligns with the changing needs of investors. The new logo keeps the blue colour, adds a green accent, and uses a modern font.

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Speaking at the launch of the new logo, Prathit Bhobe, CEO and managing director, Tata Asset Management said, “Our new brand identity reflects the trust we have cultivated over the years, evolving to meet the changing needs and aspirations of investors. It symbolises our commitment to empowering investors with tailored investment options that align seamlessly with their goals and preferences”.

Ashish Pawar, head of marketing and corporate communications, Tata Asset Management added: “This transformation is more than a visual change; it reflects our readiness to meet the evolving needs of our customers. The blue colour continues to symbolise trust, while the addition of green reflects our alignment with the progress of our stakeholders”. 

Tata Mutual Fund
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