Sign up for afaqs! Newsletters
The agency has plans to create an interactive platform or destination for ITC Classmate brand
Advertising agency, Rediffusion Y&R has won the digital duties of ITC stationery brand, Classmate.
Speaking to afaqs!, Rachana Dharia, head, digital, West and South, Rediffusion Y&R, says, "We will handle both digital creative and media duties of the brand." However, Dharia did not clarify whether the agency would manage the account on a project basis or retainer basis.
She declined to divulge further details on the digital platform that the agency will develop. The Classmate brand has no dedicated site of its own as yet. To promote the digital platform, the agency plans to unveil a campaign -- which will include display and social media marketing.
In an official communiqué, Paritosh Srivastava, executive vice-president and branch head, Rediffusion Y&R, Bengaluru, says, "We hope to come up with some exciting work on Classmate. The Classmate TV commercial created a fantastic response for the brand. We hope to bring alive the idea of 'the Big ideas in you' by an interactive and engaging experience."
For the record, the agency also handles the creative duties of ITC Classmate's mainline account.