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Condé Nast India launches iPad application Vogue 365
The application will display fashion-related photographs and share tips and information as well.
The Indian arm of the US-based publishing house Condé Nast, which has already launched the iPad editions of its Vogue, GQ and Conde Nast Traveller magazines, has now unveiled an iPad application named Vogue 365.
It is estimated that India has less than one lakh Apple iPad users. Vogue 365 is the second application launched by Conde Nast in India. Last year, the company launched an application for GQ or Gentlemen's Quarterly (the men's magazine, which focusses on fashion and culture) for Blackberry phone users.
Maya Hari, director, digital, Conde Nast India, tells afaqs!, "About 1.46 lakh Blackberry phone users have already downloaded the GQ application." The application is available for free.
"Mobiles and tablets are our big areas of focus in 2011. We have plans to launch apps for other tablets as well," Hari emphasised.
Since the Vogue 365 iPad application is available for free, the company plans to monetise it through advertising. It has already roped in three advertisers, including Neutrogena.
"A full-page ad will be displayed to the user after he views some images," says Hari.
In an official communiqué, Alex Kuruvilla, managing director, Conde Nast India, says, "The launch of the Vogue 365 App and iPad editions of our titles is part of our strategy to build India's leading premium digital platform. Digital innovations like Vogue 365 are exciting because they take the magnificent visual delight of Vogue and add to it a whole new interactive experience, using the immense inherent power of devices like tablets."