Yahoo! India launches online video platform

With the aim to tap into the swelling number of online users, Yahoo! India has launched Yahoo! Video, a site that will offer original videos in multiple genres such as news, entertainment, lifestyle and movies. The free online video platform promises a secure and trusted environment for publishers and content providers.

Arun Tadanki, managing director, Yahoo! India, says, "What the Indian market lacked was a safe and piracy-free destination that delivers high quality and strictly original content. Yahoo! Video is a bold step and redefines the online video category through licensed, original, and diverse content, promising an unparalleled experience to Indian users."

Yahoo! Video also claims that it provides a unique opportunity for advertisers to connect with its target audiences through a range of innovative video and display advertising solutions.

Commenting on the tie-up with Yahoo! India, Suparna Singh, deputy chief executive officer and managing editor, NDTV Convergence, says, "NDTV doesn't believe in walled gardens in the rapidly-expanding digital space. Early diagnosis has shown that Yahoo! does not cannibalise our business. It provides an additional audience and a new video platform that we believe users will enjoy."