The online travel portal looks to expand customer base by adding three million registered users of Buzzintown; completes third acquisition in 15 months.
The new acquisition will allow Yatra.com to expand its customer base by adding over three million registered users of Buzzintown. With a presence in over 19 Indian cities, and 16 cities across USA and Canada, Buzzintown, will catalyse expansion of the Yatra.com portfolio giving customers the access to services beyond travel. As an entertainment hub, it provides information on an array of events, including videos, venue details, artiste profiles, groups, and other stakeholders of the event industry.
Amitabh Saran, who will continue as CEO, Buzzintown, adds, "We get millions of visitors with a common interest for alternate options of entertainment where a large majority of these surfers like to be outdoors and explore newer destinations. With this acquisition, Buzzintown customers will now be able to even plan and book their travel with Yatra.com."
In April 2011, the online travel portal had received a funding of Rs 200 crore from venture capital firms Valiant Capital Management, Norwest Venture Partners (NVP), and Intel Capital. Interestingly, Buzzintown is also backed by Intel Capitals.
Previously, Yatra.com acquired ticket consolidator Travel Services International (TSI) to strengthen its foray into the B2B consolidation space. In July 2011, Yatra.com acquired hotel aggregation company, MagicRooms, offering access to a live inventory of over 3,000 hotels across India.