The digital company partners with Anandabazar Patrika to deliver premium digital content in Bengali.
The digital media company Yahoo! India and the leading Bengali daily Anandabazar Patrika (ABP), have announced a partnership to deliver premium digital content in Bengali to the Indian internet audience. The co-branded property, bengali.yahoo.com, will leverage the combined editorial strengths of Anandabazar Patrika and Yahoo! India.
Commenting on the launch, Arun Tadanki, managing director of Yahoo! India and South East Asia, says, "The launch of Bengali on Yahoo! India will make our content relevant for new internet users who seek to consume content in their own language. Yahoo!'s reach, combined with ABP's vast experience in generating and serving Bengali content, will provide a superior digital content experience to Bengalis around the world."
Elaborating on the partnership, Kaushik Banerjee, vice-president,- Anandabazar and digital, says, "Anandabazar, with Yahoo! will deliver a superior digital content experience to 220 million people who speak Bengali the world over."
The site has been built on the Yahoo! Publishing Platform and is jointly managed by Yahoo! and My Ananda Bazar Patrika.