InMobi partners with Cricbuzz to monetise mobile ads

Mobile advertising network InMobi and Cricbuzz have entered into a partnership to bring mobile ads to consumers on Cricbuzz's mobile site and applications, for the India market. The partnership will include all ad monetisation and on properties including mobile web and apps on phones and tablets.

In an official communiqué, Sandeep Deshpande, country general manager, India, InMobi, says, "This agreement with Cricbuzz reinforces InMobi's leadership position in the Indian market. In a cricket fanatic country like ours, where all brands want a share of this pie, advertisers will now be able to reach their target audience wherever they are, through this partnership."