The performance tools aim to enable advertisers to scale their digital marketing campaigns by allowing visibility on all screen types.
Tyroo's mobile performance products claim to fulfil advertisers' requirement to ensure presence on devices that capture television and PC's share of time and optimise the purchase funnel for assisted commerce. Tyroo's mobile portfolio includes CPL demand generation, Wave-pay per call to drive assisted commerce, and Rapid – mobile app download.
Commenting on the launch, Siddharth Puri, business head, Tyroo Direct, says, "We have already established our leadership in the performance marketing space and our mobile performance product portfolio is escalating our commitment towards performance on both web and mobile. With the average mobile ad spend growing over 17 per cent YOY, the market opportunity is immense and Tyroo Direct is equipped to take the lead."
The mobile performance solutions will enable businesses to scale-up and achieve higher ROIs. For instance, Tyroo's click to call will enable assisted commerce in India, while Rapid is tuned for advertisers' need to distribute their mobile apps faster than competitors in order to gain traction at a scale that traditional mobile ad networks are not able to offer.