The new initiative builds intelligence about users who have visited an advertiser's website and shows them the relevant products in the re-targeted dynamic banner ads.
Digital advertising network Ozone Media has launched Ozone Smarton, which is an advanced re-targeting and dynamic banner advertising platform.
Kiran Gopinath, chief executive officer, Ozone Media, says, "At Ozone Media, we are integrating powerful technology to improve efficiencies in campaign delivery and targeting for our customers. Ozone Smarton is a step closer to bringing evolved targeting products to the Indian advertisers."
In April, Ozone Media forayed into mobile advertising with a tie up with Times Internet Limited as its exclusive sales partner for IPL 2012 on WAP, Android and BlackBerry platforms.