After the success of the first book from its stable, afaqs! Campus is back with the second book titled The Curious Digital Marketer 2.0.
After successfully tickling the curiosity of marketers with the first book in the series, afaqs! Campus is back with the second book of The Curious Digital Marketer (CDM). Named the Curious Digital Marketer 2.0, the book, like its predecessor, is a compilation of more than 101 frequently asked (new) questions which marketers ask digital media professionals. Only this time, the questions, much like the digital ecosystem, are a lot more evolved.
The author of The Curious Digital Marketer 2.0 is Kapil Ohri, head, afaqs! Campus, while the co-authors are Reem Saied, head, digital strategy and alliances, Ad Magnet; Gayathri Choda, head, analytics, India and MENA, MediaMind; Vishal Jacob, senior director, digital, GroupM; Sairam Ranganathan, digital client lead, GroupM (Maxus); Amit Lall, head, mobile marketing, Mobile2Win; Manoj Kandasamy, business group head, mobile, GroupM (Maxus); Karan Anand, group head, strategy planning and mobile, Interactive Avenues; Geetanjali Anderson, group head, media and search, Media2Win; Sanjay Mehta, joint CEO, Social Wavelength; Advit Sahdev, co-founder, OdigMa; and Majid Khan, business director, South, OMD.
Sample some of the key questions answered by the experts: 'What tools do digital media planners use to get data for media planning?', 'How does re-targeting work?', 'How can I find out the unduplicated audience reach between two sites?', 'What is more important - SEM (paid search) or SEO?', 'How is a user's browsing behaviour tracked for audience buying?', 'If social is where people are spending maximum time and we have a Facebook page, do we really need a website?', 'What is the best way to acquire a fan base on Facebook?', 'How do I know which media channel is driving more traffic to my website?', ' What is the difference between Native apps and Mobile Web apps?', What is the difference between page views, visits and unique visitors?' and 'Which web analytics tool is the best for my business?'.
Commenting on the second edition of the book, Karthi Marshan, executive vice-president and group head, marketing, Kotak, says, "Using the most intuitive format of FAQs, the book allows us to dip in and find explanations on every single granular thing that befuddles us about this most important, now hard to ignore space of digital marketing. What's more, it allows you to do so at your own pace. Snack on it when you are taking a break, refer to it when in need, browse through it when on a weekend holiday. I am confident the readers will emerge wiser, more confident and prepared to do battle, now armed with a digital arsenal of ideas and knowledge that can only help you do your job better. In sum, there is light at the end of the tunnel, enlightenment and emancipation await."
Manish Kalra, marketing head, MakeMyTrip, states, "At this point in time, the Indian digital industry needs some highly proficient experts and this is an initiative in that direction. The book is a must read for media professionals and digital advertisers who want a clear understanding of digital media and the opportunities it provides."
"Marketers and advertising professionals should be able to identify trends, insights and actionable recommendations from vast amounts of data. It's complex and a humanly impossible task for any individual to stay on top of the medium and every new development. This is a book that will demystify the digital world for you, so you can appreciate and innovate better," says Tushar Vyas, managing partner, GroupM (South Asia).
Anant Rangaswami, editor, Storyboard (CNBC), says, "The Curious Digital Marketer, to me, is like my copy of Chambers Dictionary. I don't need it all the time, but when I do, it had better be around."
Dippak Khurana, CEO and co-founder, Vserv, says, "This sequel of 'The Curious Digital Marketer' will enable advertisers to navigate this journey effectively by demystifying concepts and bringing synergy to their mobile, social and digital campaigns."
Explaining the need for a sequel, Prasanna Singh, COO and publisher, afaqs.com and afaqs! Reporter, states, "The response in terms of sales and feedback from the first book in The Curious Digital Marketer series was a pleasant surprise. This book seeks to be a worthy successor to the series, with a more evolved look at the challenges marketers face in digital marketing today. Thanks to the super line up of accomplished contributing authors we have from the industry, I am sure this will be very useful for all aspiring as well as non-digital professionals seeking to hit the ground running in the digital domain now. Leading hopefully to better results, as well as understanding from your digital campaigns."
Speaking on what one could expect in the book, Kapil Ohri, head, afaqs! Campus, says, "Like our earlier book in the series (The Curious Digital Marketer) this will also provide you with insights you can work with. It is important to note that The Curious Digital Marketer 2.0 is not an updated version of The Curious Digital Marketer (launched first in 2012). In fact, this is a version that can stand alone. So it does not matter whether you have read Book 1. All that matters is your obvious desire to stay on top of your digital marketing plan."