Over the past eight months, Hira was overseeing JWT's digital initiatives at the group level.
JWT South Asia has promoted Mohit Hira to the position of CEO, Hungama Digital Services (HDS). He has been with JWT since November, 2012.
In his new role, Hira will be responsible for the entire operations of HDS and JWT Digital. He will manage seamless integration of the entities and ensure the clients of both HDS and JWT receive integrated digital solutions.
In April 2013, JWT India had promoted Hira to the post of head, digital operations. At the time, he had replaced Max Hegerman.
"Mohit is well poised to take on this role, given his proficiency in creative, content and strategic planning, along with his experience as a brand custodian. With his strong creative and digital capabilities, Mohit will be leading one of India's highly awarded digital agencies that will continue to live up to being a 'single source' partner for its clients across all their digital platforms," says Colvyn Harris, CEO, JWT South Asia in a press note.
JWT had acquired majority stake in HDS in May 2012, motivated by the need to offer to its clients a full service digital agency specialising in digital marketing and social media solutions. As part of the acquisition, Hungama's activations arm, Hungama Promo Marketing, was also merged with HDS to provide an engagement platform linked to online and offline deliveries.
Hira has a career spanning 26 years across advertising, marketing, print and digital media. Before JWT, he worked with NIIT, where he was the founder and president of Training.com, a B2C global online learning business platform. He was also the chief marketing officer for the company's retail level, individual training businesses and the NIIT University.
About his new role, Hira says, "I have been working closely with the team at Hungama Digital these last few months and the opportunity of leading a talented and committed team there was irresistible. Neeraj (Roy) set up India's leading digital agency ahead of its time and it has grown into a strong, respected company of creative technologists. I'm looking forward to partnering Neeraj and JWT in the mission to make HDS one of the most sought-after digital agencies in the region."